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Transform your 2-Minute Video Gem into Dynamic Short Segments for Diverse Applications!

AndWard Production Group has partnered with Lead Dog Digital to help past and present clients transform their 2-minute video segment into shorter content that can be used across multiple platforms. Some of the applications include:

  • Social Media: LinkedIn, Instagram, Facebook, YouTube
  • Local, Regional, and National TV and Digital Media Advertising
  • Your website and Google Business Profile

Let the Numbers do the Talking!

The Greenberg Turkey Case Study

Greenberg Turkeys was a 2023 featured Industry Marvel! After airing on Fox Business Network, we took the Greenberg Turkey 2-minute video segment and created short form segments to launch across different platforms and tracked its performance. Here are the results:

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Greenberg Turkeys Goals

  • Maximize brand awareness
  • Drive traffic to their website

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What we did to achieve the goals.

  • Placed short form vertical videos on YouTube and META platforms with a small test budget.
  • Placed condensed videos in regional TV cable markets (Dallas, San Antonio, Houston).
  • Rebroadcasted the original 2 minute segment on Fox Business Network.

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How do we measure results?

  • We tracked video views and average length of view across the different social media platforms.
  • We tracked website hits from regional markets
  • We live tracked website traffic during the national broadcasts

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Here are the results

  • Using a holiday season budget of $2,755 across a regional market on YouTube, we had 247,680 views during the video campaign (Less than $.02 per view).
  • We resized and edited the Greenberg Industry Marvels video to create 15s, 30s, and 60s spots for Facebook & Instagram. In an A/B test against another video shot for Greenberg, the Industry Marvels spot had far greater retention. Of the nearly 28,000 video plays on our Industry Marvel highlight, 94% of viewers watched the entire video. Meanwhile, the other video saw 64% of viewers watch to the end.
  • We re-aired Greenberg Turkeys 2-minute Manufacturing Marvels segment twice on Fox Business Network. We then used a live feed tracker to track website hits right before the segment, during, and immediately after. Before the first broadcast, traffic on the website was at approximately 160 users per minute. During the broadcast and immediately after, traffic increased to 665 users per minute.

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What did we learn?

  • The vertical videos we created have content that engaged the audience. We saw very high views as well as very impressive rates of video completion across social media.
  • Cable TV advertising works! Both local, regional, and national broadcasts have shown to produce an uptick in website traffic. With shorter videos, we were able to utilize local and regional cable at a fraction of the cost of National TV.

What is included in our Package?

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Short Form Videos:

  • QTY 1: 60 Second Horizontal Video
    (TV Format)
  • QTY 1: 60 Second Vertical
    (Mobile Format)
  • QTY 2: 30 Second Horizontal Videos
    (TV Format)
  • QTY 2: 30 Second Vertical Videos
    (Mobile Format)
  • QTY 3: 15 Second Vertical Videos
  • QTY 3: 10 Second Vertical Videos
  • QTY 6: 5 Seconds Vertical Videos

TV and Social Media Advertising:

  • With this package you will get one re-broadcast of your original 2 minute segment at the earlier primetime Fox Business Network slot (8:20-8:44 est.). The Greenberg Turkey case study showed great results from the National TV Spotlight. The purpose of this re-broadcast is to create more brand awareness and drive traffic to your website or social media.
  • Additionally, we will take your new content and do a $1000 test advertising campaign across YouTube and Social Media platforms.

Digital Footprint Review and Zoom Meeting with our professionals:

  • Our team will do an overview analysis of your digital footprint and provide a written report showing areas of proficiency and areas that could use improvement.
  • We will setup a 30 minute zoom meeting to go over the results of our test advertising campaign, review your digital footprint, and discuss best practices for your new media content implementation. This is your chance to ask questions from Google and Social Media certified professionals.

FREQUENTLY ASKED QUESTIONS

We've got A's for your Q's

Who is Lead Dog Digital and why are you working together?

Lead Dog Digital is a digital and social media advertising agency. Their team is comprised of several experts certified in different digital and social media spaces, including YouTube and META. AndWard Production Group has been in the TV and video production space. By combining resources, we can help convert your broadcast quality 2-minute TV segment into content that can be implemented across various platforms.

We don't do a lot of advertising, why should we buy this package?

Posting video content on TV, social media, and other digital platforms has benefits that extend beyond advertising for revenue generation. For example, many of our clients see the value in brand management and maintaining a healthy brand awareness and image. Additionally, adding video content in places such as your Google Business Profile can help maintain search engine results.

Will I be able to live track website traffic during the re-broadcast like you did in the Greenberg Turkey case study?

We will be more than happy to show you how to do it! We are not offering as a part of this package because it requires a Google Analytics account and login that is tied to your website. Should you have this information, we will show you how to set it up!

Will you be able to track results from the YouTube and Social Media test advertising campaign?

Yes! We will track the results and go over them with you during your Zoom or Phone meeting. We will also send you the results.  

How long does this whole process take?

From the date you signup until your meeting with our experts is approximately 3-4 weeks. This includes content creation, TV re-broadcast, and the test advertising trial.

How much control will I have over the new Horizontal and Vertical Video Content?

Our content creators will work directly with you as they go through the process. Just like your 2-minute segment, you will have an opportunity to review your new videos and make changes before they are finalized.

What audience will I reach with the advertising portion of this package?

We have included both a national TV broadcast and social media advertising as a way to hit a wide range of audiences. The TV segment at the early primetime spot on Fox Business Network is designed to bring awareness to your company and get your name in front of a large audience.  

The social media advertising is designed to be targeted to an audience of your choosing. After signing up, we will send you a short questionnaire to help determine your goals and target audience!

I am ready to signup! What are the next steps?

Click the order now button found on this page. Once you have signed up, a member of our team will reach out with the advertising questionnaire and to book your TV broadcast. Someone from our creation team will then reach out to begin that process and to schedule your Zoom or Phone meeting with the experts.

Have more Questions?

Fill out this form with any comments and we will reach out soon!

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Terms and Agreement

 

These terms of purchase ("Agreement") are entered into by and between Andward Production Group LLC, a Texas company, and the user ("Customer" or "you") accessing and using our website ("Website"). By making a purchase, you acknowledge and agree to be bound by these terms.

1. Product Information:

1.1. We strive to provide accurate and up-to-date information regarding our products, including descriptions, pricing, and availability. However, we do not guarantee the accuracy or completeness of such information.

2. Ordering and Payment:
2.1. By placing an order through our Website, you warrant that you are legally capable of entering into a binding contract.
2.2. All prices are in USD and are subject to change without notice. Payment must be made in full at the time of placing the order.

3. Acknowledgment and Consent:
3.1. By making a purchase, you expressly acknowledge that you have read, understood, and agreed to be bound by these terms. Your purchase constitutes your acknowledgment and consent to the terms of this Agreement.

4. Limitation of Liability:
4.1. To the fullest extent permitted by law, Andward Production Group LLC shall not be liable for any indirect, incidental, special, consequential, or punitive damages.

5. TV Broadcasts and Air times:
5.1. TV broadcasts and air times are subject to availability. If the segment is postponed or canceled by the TV network, Andward Production Group LLC will make reasonable efforts to reschedule the segment. If rescheduling is not possible, Andward Production Group LLC will refund the portion of the package that is attributed to the TV airtime cost.

6. Governing Law:
6.1. This Agreement shall be governed by and construed in accordance with the laws of Texas.

7. Changes to Terms:
7.1. We reserve the right to modify these terms at any time. Changes will be effective immediately upon posting.

For any questions or concerns, please contact Andward Production Group LLC at jackie@manufacturingmarvels.com.